Castor Móveis Planejados

Although Castor had decades of industry experience and a loyal client base, they lacked a cohesive visual identity that reflected their professionalism and artisanal quality. They needed:

• A modern, versatile logo that communicates woodworking expertise

• A consistent color palette and brand elements for all touchpoints

• Branded materials like business cards and vehicle wraps to strengthen brand visibility

• A design language that blends tradition with modern appeal

The Brief

The project goal was to create a complete branding package that included:

• Logo design and grid system for scalable use

• Professional color palette and brand guidelines

• Business card designs with premium aesthetics

• Vehicle wrap to serve as a moving advertisement

• Consistent application of branding across all mediums

Creative Process

1. Brand Research & Inspiration
   I immersed myself in the woodworking industry, identifying visual elements that resonate with tradition, durability, and quality craftsmanship. Saw blades, wood grain textures, and circular cuts inspired the logo concept.

2. Logo Design

   • Symbol: A stylized saw blade combined with concentric wood grain rings, symbolizing precision and artisanal expertise.

   • Typography: A clean, modern sans-serif font that maintains readability while exuding professionalism.

   • Color Palette: Warm browns and oranges to reflect wood tones and craftsmanship, complemented by black and white for contrast.

3. Brand Applications

   • Business Cards: Minimalist layout, premium dark background, and spot-color logo for a sophisticated finish.

   • Vehicle Wrap: Large-scale application of the logo symbol to instantly identify the brand on the road.

   • Brand Guidelines: Defined color codes (RGB, CMYK, HEX), proportions, and grid system for consistent reproduction.

Results & Impact

• Castor now has a strong and professional brand identity aligned with its heritage and craftsmanship.

• The branded vehicle wrap increased local visibility and brand recall.

• Business cards convey premium quality and leave a lasting impression on potential clients.

• The visual identity is flexible, ensuring consistent application across signage, uniforms, digital platforms, and printed materials.