Méga Brillant
Car Wash

Branding · Logo Design · Signage · Print Materials

Client Overview

Méga Brillant is a hand car wash company based in Montreal, Quebec. Known for meticulous cleaning and exceptional customer service, they offer both interior and exterior detailing, premium waxing, and specialized treatments to keep vehicles looking showroom-new.

The Challenge

Méga Brillant was under new management and wanted to relaunch the business with a fresh, professional look. They needed:

A modern and dynamic logo that conveys quality and cleanliness
Visual identity adaptable to signage, promotional materials, and uniforms
Eye-catching storefront and street signage to attract passing traffic
A loyalty card system to retain customers and encourage repeat visits

The Brief

The goals for this project were to:

Design a logo that reflects the shine, precision, and premium service of the business
Create color variations to suit different applications and backgrounds
Develop signage designs for both exterior display and sidewalk promotion
Design business cards that double as a loyalty card, aligned with the brand style

Creative Process

Research & Inspiration
I explored branding from the automotive and detailing industries, focusing on visual cues like clean lines, vehicle silhouettes, and sparkling effects.
Logo Design
- Symbol: A stylized sports car silhouette surrounded by shining star icons and dynamic cloud shapes to evoke freshness and cleanliness.
- Typography: Bold, modern sans-serif fonts for “Méga Brillant” to ensure visibility from a distance.
- Colors: A vibrant turquoise paired with black, white, and grey to balance energy with professionalism.
Brand Application
- Signage: Large-format designs for both a hanging sign and an A-frame sidewalk sign, ensuring consistency and readability.
- Business & Loyalty Cards: Dual-purpose design, with contact info and services on one side, and a loyalty tracker on the reverse.
- Color Variations: Multiple palette adaptations for flexibility in print, online, and merchandise.

Results & Impact

A cohesive and professional identity that reinforces quality and reliability.
Improved street visibility and brand recall through bold, clean signage.
Loyalty program integration via branded cards, encouraging customer retention.
Enhanced positioning in the competitive Montreal car wash market.

Adobe Illustrator (Logo & vector artwork)
Adobe Photoshop (Mockups & signage previews)
Print-ready files for commercial signage and business cards

Tools & Technologies

This rebranding project gave Méga Brillant a fresh and modern look to match the quality of its services. The new identity system works across all touchpoints—signage, print materials, and promotions—ensuring the brand shines as bright as the cars they clean.