TECNOVA Construções

UI/UX Design · Website Design · Visual Identity · Branding · Strategy

Client Overview

TECNOVA Construções is a Brazilian construction company specializing in residential buildings, with over 10,000 m² of constructed space and a strong focus on affordable housing. Despite their solid reputation in local real estate markets, TECNOVA had no digital presence before this project began.

The Challenge

As TECNOVA grew, their leadership recognized the need to professionalize their brand and expand their visibility in the digital space. They needed a modern, trustworthy, and conversion-driven digital presence to:

Establish credibility with new and existing customers
Promote their real estate developments (launched, ongoing, and future)
Enable lead capture and streamline sales with partner real estate agencies
Educate visitors on financing programs such as “Minha Casa Minha Vida” (Brazilian Government Home Buyer's Plan)

They came to me with no brand guidelines, no website, and no online strategy, just a logo and the ambition to grow.

The Brief

Create a complete visual identity and digital strategy from the ground up, including:

Brand colors, typography, and tone of voice
Responsive, user-friendly website design with real estate-focused U
Landing page for active development launches
Structure for future scalability and CMS compatibility
Integration with WhatsApp and lead generation tools

Creative Process

Discovery & Strategy
- I started with a deep-dive into TECNOVA’s audience, market positioning, and competitors. I noticed most regional construction companies had outdated or cluttered websites, which opened space for TECNOVA to stand out with simplicity, clarity, and professional aesthetics.
Branding & Visual Identity
- I developed a clean, geometric brand direction using bold orange tones that evoke energy and construction, paired with dark grays for trust and professionalism. Typography was selected to reinforce readability across devices.
Website Architecture
- The site was built around the customer journey:
- Clear hierarchy between New Launches, Ongoing Projects, and Delivered Buildings
- “Minha Casa Minha Vida” section prominently displayed with eligibility info
- Interactive components like carousels and WhatsApp integration
- SEO-ready and mobile-first design
Landing Page Design
- For specific launches like Park Holanda III, I designed a dedicated landing page with striking visuals, key selling points, and detailed amenities. CTAs were optimized for lead conversion.

Results & Impact

TECNOVA gained a strong digital identity and went from zero online presence to a professional, conversion-oriented website.
Real estate partners started using the platform to promote properties and direct clients.
The company saw increased brand awareness, especially among younger buyers.
The landing pages began collecting qualified leads through WhatsApp and embedded forms.
The new branding identity now supports future print and digital materials consistently.

Photoshop & Illustrator (Visual assets)
Adobe XD (UI/UX Design)

Tools & Technologies

This project was about more than just visual design, it was about helping a local business make the leap into the digital world with confidence. The new TECNOVA identity reflects their values of quality, trust, and growth, while the website is structured to grow alongside them.