Pixel Fotografia

Branding · Logo Design · Visual Identity

Client Overview

Pixel Fotografia is a photography studio based in Brazil, specializing in capturing life’s most important moments—from weddings and family portraits to corporate photography and creative editorial projects. When they were opening their first branch, they needed a brand identity that would stand out in a competitive market and speak to a diverse range of clients.

The Challenge

Starting from scratch, Pixel Fotografia required a modern, memorable, and versatile logo that would work seamlessly across various applications—both print and digital. The design had to:

Reflect professionalism and artistic sensibility
Appeal to both individual clients and corporate customers
Translate well in monochrome and full color
Be easily adaptable for signage, social media, and promotional materials

The Brief

The goals for the project were to:

Develop a brand logo that embodies the art and precision of photography
Create a symbol that resonates with the concept of “pixels” as the building blocks of images
Ensure scalability and versatility across mediums
Provide brand guidelines for future consistency

Creative Process

Concept Exploration
I began by exploring visual metaphors for photography and digital imagery—camera icons, aperture shapes, and pixel grids—while ensuring the result was unique and not a cliché.
Logo Design
- Symbol: An abstract, modern graphic inspired by camera lenses and pixel arrangements, representing both the technical and artistic sides of photography.
- Typography: Clean, sans-serif typeface to communicate modernity and clarity.
- Composition: Balanced layout to ensure harmony between the symbol and the wordmark.
Color Palette
- A refined, professional set of colors—balancing sleek neutrals with a highlight accent—to adapt easily for different backgrounds and formats.
Brand Application
- Delivered high-resolution logo files for use on signage, social media, watermarks, and printed materials.
- Created a minimal brand guide covering spacing, color usage, and placement rules to maintain consistency.

Results & Impact

Pixel Fotografia launched its first branch with a strong, recognizable visual identity.
The new logo works perfectly as a watermark on images, ensuring brand visibility without overpowering the photograph.
Helped establish credibility and professionalism from day one, aiding in early client acquisition.

Adobe Illustrator (Logo design & vector assets)
Adobe Photoshop (Mockups & brand previews)
Brand guidelines provided in PDF format

Tools & Technologies

This project gave Pixel Fotografia a solid foundation for their brand presence right from launch. The logo strikes the right balance between artistry and professionalism, ensuring that the studio’s first impression is as polished as the photographs they produce.