Mariana Ladeira
The Best Make-up
Branding · Logo Design · Visual Identity
Client Overview
Mariana Ladeira – The Best Make-up is a Brazilian make-up artist known for her refined artistry, personalized approach, and ability to enhance her clients’ natural beauty. She works across weddings, fashion shoots, special events, and editorial projects, delivering a luxurious experience for every client.
The Challenge
Mariana was launching her professional brand and needed a modern, elegant, and versatile identity to represent her in a competitive beauty market. The branding had to:
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Reflect sophistication, professionalism, and creativity
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Appeal to both high-end and everyday clients
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Be easily adaptable for print, digital, and promotional materials
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Create a memorable and recognizable visual symbol for her brand
The Brief
The objectives of the project were to:
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Create a timeless and luxurious logo for use across all brand touchpoints
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Develop a color palette and typography system that exudes elegance
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Produce stationery designs including business cards, envelopes, letterheads, and stickers
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Ensure the brand identity is versatile for both minimalistic and more elaborate layouts
Creative Process
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Research & Inspiration
I studied branding in the beauty and fashion industries to identify trends and gaps. The goal was to craft a brand that communicates both modern elegance and professional reliability. -
Logo Design
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Symbol: A bold “M” monogram enclosed in a circular shape, representing unity, focus, and style.
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Typography: A sleek, rounded typeface to convey approachability without losing refinement.
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Composition: Clean horizontal layout with a subtle underline for the tagline, balancing visual weight.
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Color Palette
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Main colors: Deep red (passion, elegance) and soft pink (femininity, delicacy) paired with neutral whites and grays for a timeless finish.
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Brand Application
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Stationery: Business cards, envelopes, letterheads, and presentation folders using the color palette and logo variations.
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Mockups: Created realistic previews of the brand applied to printed materials for client presentation.
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Results & Impact
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Established a professional and cohesive visual identity for Mariana’s brand launch.
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Provided a versatile logo that works equally well in full color, monochrome, and watermark applications on photographs.
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Helped Mariana stand out in the beauty market, supporting her positioning as a premium make-up artist.
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Adobe Illustrator (Logo design & vector graphics)
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Adobe Photoshop (Mockups & presentation)
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Brand guidelines document for future use
Tools & Technologies
This project delivered a refined yet impactful brand identity that mirrors Mariana’s artistry. The combination of bold design elements with soft, feminine tones ensures the brand appeals to her target clientele while remaining adaptable for future growth.
Final Thoughts
Designs
