Shadow Realms
Rise of Chaos

User Acquisition Landing Page

Disclaimer

All content, data, metrics, and information presented in this case study for Blades of Eternia are fictional and created solely for portfolio demonstration purposes.

Overview

Conversion-focused landing page for a dark-fantasy RPG. The page blends cinematic art with a 3-step sign-up flow (Pick a Warrior → Username → Email → Password) to immerse users before account creation.

Objectives

Drive account sign-ups with a friction-light, story-driven flow
Be pixel-perfect across devices with fast loads on mobile networks
Create an asset pipeline that delivers only what each device needs

Target Devices (designed & exported per breakpoint)

Desktop: 1920×1080
Small Desktop: 1366×768
Tablet (portrait): 1536×2048
Mobile: 1080×2340

These sizes were selected from device distribution research to hit the sweet spot of coverage + performance.

Key Features

Gamified funnel: Pick a warrior → Create username → Email → Password
Responsive design: Custom layouts for Desktop, Tablet, and Mobile
Optimized assets: Exported in multiple sizes and formats so each device only loads what it needs
Dark fantasy aesthetic: Hand-painted backgrounds, bold CTAs, and immersive art direction

Adobe Illustrator
Adobe Photoshop
Adobe XD

Tools & Technologies

This project shows how creative storytelling, user-centric design, and technical optimization can come together to create a high-performing landing page for user acquisition. By blending narrative immersion with conversion strategy, the landing page becomes not just an entry point, but the first step of the adventure.