Blades of
Eternia

User Acquisition Landing Page

Disclaimer

All content, data, metrics, and information presented in this case study for Blades of Eternia are fictional and created solely for portfolio demonstration purposes.

Overview

I designed a responsive landing page for Blades of Eternia, a fantasy RPG where players fight alongside powerful goddesses to claim victory. The main objective was to maximize user sign-ups by creating an engaging, mobile-first experience.

Objectives

Convert new players through a fast and appealing sign-up flow
Adapt the design seamlessly across all major device sizes
Keep loading times short to reduce drop-offs on mobile

Target Devices (designed & exported per breakpoint)

Desktop: 1920×1080
Small Desktop: 1366×768
Tablet (portrait): 1536×2048
Mobile: 1080×2340

These sizes were selected from device distribution research to hit the sweet spot of coverage + performance.

Key Features

Gamified funnel: Pick a warrior → Create username → Email → Password
Responsive design: Custom layouts for Desktop, Tablet, and Mobile
Optimized assets: Exported in multiple sizes and formats so each device only loads what it needs
Dark fantasy aesthetic: Hand-painted backgrounds, bold CTAs, and immersive art direction

Adobe Illustrator
Adobe Photoshop
Adobe XD

Tools & Technologies

This project shows how creative storytelling, user-centric design, and technical optimization can come together to create a high-performing landing page for user acquisition. By blending narrative immersion with conversion strategy, the landing page becomes not just an entry point, but the first step of the adventure.